Marketing Review Software
Streamline Your Marketing Materials Review with a Simple Tool for Compliance Checks
Transform the endless email chains and approval bottlenecks for marketing compliance into a streamlined process that keeps marketing both happy and compliant.
Marketing Reviews Made Easy.
Modern marketing moves at lightning speed, but with the SEC emphasizing a well-documented marketing approval process under the new Marketing Rule, compliance teams in the financial services industry face mounting pressure to keep up.
With comprehensive requirements around testimonials, endorsements, and performance advertising, compliance teams that rely on traditional email chains and manual processes often end up being the bottleneck for publishing deadlines.
Skematic’s Marketing Review solution transforms this process by bringing marketing, legal and compliance teams together in a streamlined, collaborative workflow and approval process.
With customizable checklists, version tracking, and a centralized repository for approved material, firms can accelerate their marketing initiatives while maintaining the robust oversight required for compliance with the Rule.
“For our sales support process, we’re seeing significant time savings in reduced email traffic. Previously, marketing would send pieces back and forth, finalizing documents via email and cover pages. Now everything is in one spot – uploaded, with comments and history tracked, and approvals documented.”
Deputy CCO
Private Equity Firm
Everything You Need to Facilitate a Seamless Marketing Review Process.
Seamless Collaboration
Turn Functional Silos into Shared Workspaces
Skematic brings your marketing, compliance, and legal teams together on a single platform, enabling real-time collaboration, feedback, and approvals.
Custom Checklists & Templates
Support Your Own Marketing Review Playbook
Set up your own customizable review and approval forms that are compliant with the latest regulations and your own business policies / procedures.
Efficient Workflows
Spend Less Time on the Back and Forth
Skip the communication headaches with workflows designed to streamline every step of the request, review, and approval process. Track progress with notifications, compare versions, and get approvals faster.
Centralized Repository
Find Any Approved Asset in Seconds
Store all approved marketing materials in a centralized, searchable library organized by things like channel, material type, language, and audience—so you’ll never have to hunt for that compliant, approved copy again.
Comprehensive Reporting
Every Action Tracked, Every Detail Saved
Every action—comment, revision, and approval—is recorded in a full audit trail, providing full transparency and efficiency during internal audits and regulatory reviews.
Master the SEC Marketing Rule with Confidence
Skematic was designed to facilitate compliance with the new marketing rule. Here’s how we help:
Definition and Scope
Let’s talk about how the updated Marketing Rule has changed the game when it comes to financial services advertisements. The new definition casts a much wider net, which means compliance teams are handling more content than ever before.
That’s where Skematic’s platform comes in. Whether you’re dealing with traditional marketing materials or the latest digital content for campaigns, everything can be reviewed, tracked, and stored in one place, helping ensure compliance with the Rule.
Core Prohibitions
When it comes to staying on the right side of the SEC’s core prohibitions, Skematic has you covered. We’ve developed review workflows that you can customize to your firm’s specific needs. Need to verify accuracy or ensure balanced presentation? Our platform makes it easy for compliance teams to collaborate with marketing, track changes, and document every step of the review process. This helps keep potential compliance issues from slipping through the cracks.
Performance Advertising Requirements
Performance advertising can be tricky, but we’ve made it manageable. Our structured workflows guide necessary parties through all the essential components. Skematic enables sequential review steps, making it easy for marketing teams to run a brand or advertising review first before lawyers and legal teams to conduct a legal review. Then, compliance facilitate a final check to ensure performance is presented correctly with the right time periods and documentation.
Testimonials and Endorsements
Managing testimonials and endorsements under the new rule requires you to keep track of multiple moving parts – disclosures, compensation arrangements, and written agreements. We can build dedicated workflows to handle all of these elements, making sure nothing gets overlooked. Everything you need, including non disclosure agreements, is stored in one central location, easily accessible when you need it.
Record Keeping
As for record-keeping, we’ve got that down to a science. Every action in the review process is automatically documented, creating a detailed audit trail. Need to find a specific version or reviewer comment from six months ago? No problem. When regulators have questions, you’ll have answers – and more importantly, you’ll have critical documentation to back them up.
The Skematic Difference
Hands on Customer Support
Skematic delivers white-glove service with direct access to our team, regular check-ins, and expert guidance throughout implementation—eliminating the frustration of impersonal, slow ticketing systems.
Deep Compliance Expertise
Built by industry veterans with decades of combined compliance experience, Skematic couples strategic guidance with practical solutions that address the real-world challenges faced by modern compliance teams.
Unlimited Flexibility
Unlike rigid legacy platforms, Skematic offers a highly customizable solution that adapts to each firm’s unique processes, supporting both scheduled and ad-hoc workflows while scaling seamlessly as programs evolve and regulations change.
Streamline Your Marketing Materials Review
Book a demo of Skematic’s Marketing Review software and align your marketing team with Compliance
Industry FAQs
Do I need to purchase Skematic's full platform to utilize the marketing review software?
No, if you’d just like to use Skematic for Marketing compliance, that’s totally fine. Reach out to our team and we can get you set up with our Marketing Reviews solution in 1-2 weeks.
Can I upload various content types in Skematic for review?
Yes, you can upload multiple file types to Skematic for marketing or advertising review, including audio files, video files, PDFs, and presentations.
How does Skematic integrate with Outlook?
While compliance teams may be running their full compliance program out of Skematic, some marketers may still prefer email for marketing compliance.
That’s why Skematic integrates with Outlook; marketing teams can send collateral for compliance review to Skematic directly from their email, ensuring a streamlined process for everyone.
What is marketing compliance?
Marketing compliance refers to ensuring all marketing materials and communications adhere to relevant laws, regulations, and industry standards. In the financial services sector, this is particularly crucial as it helps protect investors from misleading information and maintains fair market practices. Marketing review compliance encompasses everything from website content and social media posts to traditional advertising materials and sales presentations.
Skematic’s technology makes it easy for all relevant departments (ie: marketing, legal and compliance) to work together and ensure marketing compliance reviews are painless.
What is a compliance review of marketing materials?
A compliance review of marketing materials is a systematic evaluation process where qualified compliance professionals examine promotional content before it’s published or distributed. This review ensures the content meets all regulatory requirements and doesn’t contain misleading or inaccurate information that could put the firm at risk or mislead potential clients. It’s essentially a protective measure that helps companies avoid regulatory violations and maintain their reputation.
What is included in a marketing compliance review?
A marketing compliance review typically includes examining several key elements: accuracy of performance claims and calculations, truthfulness of statements about products or services, proper disclosure of risks and limitations, verification of credentials and qualifications, clear fee disclosures, and appropriate use of disclaimers. The review also checks for balanced presentation of information, ensuring that both benefits and risks are adequately disclosed, and verifies that all statements can be substantiated with supporting documentation.
What is the new Marketing Rule 206(4)(1) under the Investment Advisers Act of 1940?
The Marketing Rule 206(4)-1 under the Investment Advisers Act of 1940, which became effective in May 2021 and required compliance by November 4, 2022, modernized the regulatory framework for investment adviser advertising and solicitation activities. This rule represents a significant update to the previous advertising and cash solicitation rules, creating a single rule that recognizes modern communication methods and technological advances. The rule provides a more principles-based approach to regulating investment adviser marketing.
What is the new SEC's marketing rule?
The SEC’s new marketing rule has merged the previous advertising and cash solicitation rules into one comprehensive framework. It redefines “advertisement” to include traditional advertising materials as well as indirect communications and compensated testimonials and endorsements. The rule specifically addresses modern channels and provides updated guidance on the use of performance advertising, testimonials, and endorsements in investment adviser marketing materials.
What are the prohibitions of the SEC Marketing Rule?
The Securities and Exchange commission prohibits several practices under the Marketing Rule, including making untrue statements or omitting material facts, making unsubstantiated claims, cherry-picking profitable investment decisions, and presenting performance results without specific disclosures. It also prohibits discussing potential benefits without discussing associated risks, and using testimonials and endorsements without proper disclosures about compensation and conflicts of interest. These prohibitions are designed to protect investors by ensuring they receive accurate, balanced, and transparent information when making investment decisions.